The incredible amount of access in The Verge’s tour of the labs where Apple tests the durability of its devices seems to indicate that Apple’s willing to go all-out against the current overblown media hellstorm that is “Bendgate”.
I for one can’t wait for everyone to forget about this in a week or two.
This great-looking iWatch concept from Todd Hamilton is the first out of many mock-ups I’ve seen that seems like a real product that I’d actually want to use. Not that any shipping product from Cupertino will actually look or work like this, but the amount of polish and thought put into this is impressive.
Apple has a really terrific video and timeline to commemorate the 30th anniversary of the Mac. Definitely check it out:
Apple – Thirty Years of Mac
Updated with video:
Looks like the initial batch of the new Mac Pros went very, very quickly. It was only a few hours before the shipping date slipped directly from Dec. 30 to February. Ouch.
Based on this excerpt published in The Atlantic yesterday, Fred Vogelstein’s new book about Google, Apple, and the smartphone revolution is looking pretty good. From the excerpt:
On the day Jobs announced the iPhone, the director of the Android team, Andy Rubin, was six hundred miles away in Las Vegas, on his way to a meeting with one of the myriad handset makers and carriers that descend on the city for the Consumer Electronics Show. He reacted exactly as DeSalvo predicted. Rubin was so astonished by what Jobs was unveiling that, on his way to a meeting, he had his driver pull over so that he could finish watching the webcast.
“Holy crap,” he said to one of his colleagues in the car. “I guess we’re not going to ship that phone.”
This beast is finally being unleashed tomorrow. (Almost didn’t think Apple would make their promised 2013 release date.)
Source: Apple PR
This is remarkably touching and powerful holiday ad from Apple (and one that I can really relate to):
I think that Federico Viticci sums it up nicely.